http://www.geekpreneur.com/clear-signs-that-your-brand-is-eroding the inteserection of geek and money Fri, 03 Feb 2012 08:43:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.geekpreneur.com/clear-signs-that-your-brand-is-eroding/comment-page-1#comment-408 Ritu Thu, 22 May 2008 00:08:53 +0000 http://www.geekpreneur.com/?p=238#comment-408 " Whoever says branding is unimportant will not see their business going from good to great or build to last. " Very well said. :-) " Whoever says branding is unimportant will not see their business going from good to great or build to last. " Very well said.

]]> http://www.geekpreneur.com/clear-signs-that-your-brand-is-eroding/comment-page-1#comment-402 Vivienne Quek Wed, 21 May 2008 03:58:43 +0000 http://www.geekpreneur.com/?p=238#comment-402 Many businesses negate branding out of ignorance. They didn't realize that a corporate being has a personality as much as a human being. It is this personality that inject a cold commodity with life and distinction and induces people to buy. We buy with emotion and then justify our purchases with rationale, and almost seldom the reverse. Whoever says branding is unimportant will not see their business going from good to great or build to last. Many businesses negate branding out of ignorance. They didn't realize that a corporate being has a personality as much as a human being. It is this personality that inject a cold commodity with life and distinction and induces people to buy. We buy with emotion and then justify our purchases with rationale, and almost seldom the reverse. Whoever says branding is unimportant will not see their business going from good to great or build to last.

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